The February Collection
To keep up with the ever growing demand for instant gratification, the 2017 Ralph Lauren February Collection was available for purchase immediately following the runway show. As lead designer on digital assets, I concepted and designed an immersive online runway experience sharing the Fashion Week event across multiple digital channels using images from the event. This included cinematic home pages, a view all looks experience, site assets, social media ads, and emails that invited an audience to enter the world of Ralph Lauren, experience the runway event, and shop the collection.
Services
Website design
Email
Social content